If you spend time on Twitter, you’ve probably heard the phrase “Twitter Blue” at some point and wondered what exactly it is. We’re not talking about the signature shade of blue featured in its logo — we’re talking about the premium version of Twitter.
That’s right. There’s a paid tier for Twitter that many people don’t even know exists that launched in July of 2021. And then relaunched again underElon Musk’s ownershipin November 2022. Don’t worry — we’ll explain everything below.
What is Twitter Blue?
Essentially, Twitter Blue is a paid subscription. Twitter users who choose to pay a monthly fee for it get access to certain extra features and ways to customize their app interface.
Twitter Blue is optional and you certainly don’t need it to enjoy Twitter. Think of it as a paid add-on that is supposed to enhance your Twitter experience.
It initially rolled out in Australia and Canada before launching in the U.S. in November of 2021.
What are the benefits of Twitter Blue?
Twitter Blue offers premium features, ways to personalize your app interface, and early access tofeatures that Twitter is working onbut hasn’t released to everyone else.
The Twitter Blue blue checkmark badge
Other Twitter Blue features
When it comes to its other features, you can expect to see things like Bookmark folders (a way to organize your bookmarked tweets by placing them in folders), Reader (an enhanced experience for reading tweet threads), Top Articles (a view that prioritizes popular tweets and articles from accounts you follow), and an undo tweet option.
In terms of app interface personalization options, Twitter Blue provides access to custom navigation, custom app icons, and app color themes.
With Twitter Blue, you’ll also have early access to Twitter Blue Labs features (features Twitter is working on but hasn’t officially released yet). Such features can include Edit Tweet (which allows users to edit their tweets), the ability to upload videos in 1080p, the ability to upload videos up to 10 minutes in length, and the ability to add an NFT (non-fungible token) profile picture to your Twitter profile.
One thing to note, however, is that while a Twitter Blue subscription does entitle you to the above features, there are caveats. The first one is that while you do have access to these extra features,not all of them are available on every platform. For example, while the Bookmark folders feature is available on all platforms (iOS, Android, and web), the custom app icons option is only available for iOS and Android, but not on the web. The custom color themes option is only available on iOS.
The second caveat is related to those Twitter Blue Labs features. With a subscription, you’re able to access them, but their availability can “change over time.” That means they can lose their exclusivity (as they are released to all Twitter users) or they can be taken away outright. And like the non-Blue Labs Twitter Blue features, their availability on certain platforms varies.
Upcoming/proposed features after Musk’s acquisition
And paywall bypass for publishers willing to work with us
— Elon Musk (@elonmusk)July 12, 2025
Twitter Blue’s drawbacks
Like any other product, there are cons. There are a couple of drawbacks to the Twitter Blue service you may want to consider.
Secondly, Twitter Blue does not offer a free trial. So you can’t test out the service for a few days without paying for it first, and Twitter Blue subscriptions are generally non-refundable — with limited exceptions.
Does Twitter Blue work on all accounts?
As we mentioned earlier, Twitter Blue was relaunched recently, having undergone a few changes. With this updated Twitter Blue the availability of the subscription service has changed. As of this writing, Twitter Blue (the latest updated version), is only really available on iOS and only “in the U.S., Canada, Australia, New Zealand, and the U.K., with plans to expand.”
How much does Twitter Blue cost?
The new subscription price for Twitter Blue varies based on your region, but in the U.S. it is $8 per month.
How to set up Twitter Blue
Note: Twitter has reportedly recentlysuspended signups for Twitter Blue. So the following instructions may not work until Twitter Blue signups have been reinstated.
Is Twitter Blue worth the money?
It depends. Casual Twitter users may not see the value in paying for a monthly subscription, as they may not have much use for all of the features offered by it. Super-users or brand accounts may find Twitter Blue’s features to be more useful since they’re on the app more often. Super-users may also enjoy testing out all of the experimental features Twitter Blue Labs has as well.
The Edit Tweet feature might be the most enticing benefit of the service for both casual and super users.
